In this episode of Hacks and Flacks, we talk to Tyler Morin, co-founder of The Water Coolest, about why it's important today to distribute content in a way that fits into your audience's life.
Before hitting send, take a quick glance at the time – this is one of the key factors that will play into whether your pitch is even opened. For those who work in PR or email marketing, there are a few best practices you can follow to maximize your open rates.
At March, we often talk to our clients about the long-term value of rapid response, and how to use the tactic as a campaign pillar that extends beyond a quick coverage hit. The following are a few reasons that PR teams should consider rapid response as part of their strategy.
We’re still coming down from the thrill of the Publicity Club of New England’s Bell Ringer Awards ceremony earlier this week, where March Communications was recognized in eight categories, bringing home a mix of Silver, Bronze and Merit awards.
After back-to-back wins over the past two years, March Communications has once again been shortlisted as a finalist in eight categories at this year’s 50th Publicity Club of New England Bell Ringer Awards.
In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast media.