Tag Archives: Public Relations

PR Mini-Plan Project with Emerson

Spring Break is over and students are back in full force – let the homestretch begin! Emerson College professor, Julie Lellis, has an exciting project lined up for her public relations cla......

Green: Now Available in ‘Fast’.

Green. Say the word, and the press comes running. That you can buy a ‘green’ car is nothing new. But, with the possible exception of the battery-powered, plug-in electric Tesla Roads......

Zeus Selects March Communications as Agency of Record in the U.S.

Today we are announcing that we secured  Zeus Technology as a client.  We will be delivering a  full-service public relations campaign incorporating strategic consultancy, media relations (inclu......

Examining Boston’s Restaurant Week

Every year, I look forward to Boston Restaurant Week, as it’s a great chance to try the exciting eateries Boston has to offer at a lower cost.  Typically offered twice a year, the winter promoti......

Transparency – Don’t Fake It or Else(!)

Mistakes get made when the pace of the day-to-day reaches uncomfortable speeds and today is no different than 10 years ago in terms of blow back. Case in point, I offer last week’s Computerworld......

Happy HAPPO Day!

If you follow PR professionals on Twitter, you have probably seen a ton of tweets this week about “HAPPO.” HAPPO, which stands for Help a PR Pro Out, is an event taking place on Twit......

PR Discussion at Emerson College

Yesterday, I had the pleasure of presenting at Emerson College in Professor Julie Lellis’ Principles of Public Relations classes.  My chat focused on how I fell into a PR career, and the s......

The More Things Change, The More PR Stays The Same

I recently had the pleasure of taking part in a panel discussion at my alma mater, Bates College, on what it’s like to work in the communications industry.  This was the first such experie......

Blog Training

Last week, in March Communications’ first ever “Training Tea,” I gave a presentation on blogging in an effort to inspire people to blog early and blog often!  I began by explaining the importanc......

Blogs and search engines

 We are often asked to explain to clients why they should start a blog.  The answer is pretty straightforward. Each blog post basically acts as a perfectly optimized new page on your website.  I......