Tag Archives: PR
Today we are announcing that we secured Zeus Technology as a client. We will be delivering a full-service public relations campaign incorporating strategic consultancy, media relations (inclu......
Every year, I look forward to Boston Restaurant Week, as it’s a great chance to try the exciting eateries Boston has to offer at a lower cost. Typically offered twice a year, the winter promoti......
I recently had the pleasure of taking part in a panel discussion at my alma mater, Bates College, on what it’s like to work in the communications industry. This was the first such experie......
As I am sure most of you read in Juliana Allen’s post on March’s first Live PR Campaign Strategies Take One , the very under-used PR tool issues responses have been working a treat f......
We are often asked to explain to clients why they should start a blog.
The answer is pretty straightforward.
Each blog post basically acts as a perfectly optimized new page on your website. I......
Starting today, March will periodically highlight successful “live” client campaigns. The goal of this is not to showcase client case studies and ramble about the great work that we’ve done ......
Cision and The George Washington University (my alma mater) yesterday released the results of a survey, which measured print and online journalists’ use of and attitudes towards social med......
Last week, I played host to a series of Boston College undergraduate upperclassmen all interested in learning more about what it’s like to have a career in the PR industry. Through BCR......
In the theme of wrapping up the year, The Buiness Insider recently posted the 15 Biggest PR Disasters of the Decade. In chronological order, they listed:
Bridgestone tire debacle (2000)
Philip......
Social media guru and New Marketing Labs President Chris Brogan recently wrote a blog post on various techniques for reaching out to bloggers. For all of you PR and marketing folks, he has some......
