Tag Archives: marketing

Breast Cancer Awareness: A Lost Cause Now?

The new U.S. Preventive Services Task Force guidelines, published Monday in the Annals of Internal Medicine have been met with a loud outcry from cancer-advocacy groups, medical professionals, a......

Twelpforce is here to help!

Retailer, Best Buy is making strides with their customer service by using Twitter to handle consumer’s queries. Hundreds of Best Buy and Geek Squad employees are tweeting advice, answers and p......

die perfekte Tasse Kaffee

Fraunhofer Institute scientists have invented the “perfect coffee mug.”  Through physics and PCM (phase change material), the mug absorbs the heat from your coffee, slowly releasing it to mainta......

What’s your Twitter Grade?

Came across a new tool for Twitter that measures your personality against other Twitter users, it’s called Twitter Grader. It measures the power, authority and reach of a particular user. In o......

Sound Off on Social Analyst Relations

We’ve covered Twitter, forums, the viral spread of social networking and these tools’ impact on media and customer relations.  However, one area that seems to get left out of the ind......

Have your cake and tweet it too

What’s great about the March PR team is that we all have outside passions aside from technology, making us a unique and individual group of people.  It’s no secret that I love food. ......

Part and Parcel of the Firm Voice

An article that appeared in The Firm Voice today states that PR may be more insulated from the recession and economic malaise than many other businesses.  It goes on to quote CMOs including lon......

PR Is to Marketing …

This morning, while perusing LinkedIn, I came across an interesting post to the Answers section from Jennifer Lindsay.  She asked for thoughts on the analogy of “PR is to marketing as, ___......

The good, the bad and the ugly

Some interesting, some ridiculous and some sublime stories online last week about the state of the media industry and the future of the PR industry… Let’s start with the interesting ......

Googled yourself lately?

From Seth Godin this week: Personal Branding in the Age of Google. It surprises me a bit to see Godin writing about such a well-trodden subject. Hasn’t it been the “age of GoogleR......