Tag Archives: coverage
In public relations, there seems to be a lot of focus on how many pieces of coverage or “hits” you get for your clients. Some campaigns even require a quota to be met each month. And while my ......
There’s lots of talk about PR effectiveness in today’s economy out there right now. This one from USA Today, this one from a guy named Mark from last year, another commentary here, and my person......
A recent article in Advertising Age discusses Coca-Cola’s industry-wide push to a “value-based” compensation model. Under the model agencies only reap profits if they perform to Coke’s standard......
March Communications appeared in the March 30th issue of PRWeek! Martin Jones recently spoke with Nicole Zerillo on the growing use of webcasts and online tactics to reach global audiences.
W......
The latest shift in how we consume information – blogs, online pubs, Twitter, etc. – brings up an interesting question: is the rush for info coming at the expense of facts? Even the ......
A few years ago I overcame the frustration of sorting through all the junk Google Alerts, Yahoo Alerts and other search emails that are billed as making life easier by monitoring the web for me.......
If you have something cool, you should let people see / touch / hear / interact with it. Everyone in your company is working their butt off to create a widget better than all the other widgets o......
A good PR person views themselves as the eyes and ears of the media – not a salesperson. We exist to help the media do their job better. We’re granted access to the most sensitive vi......
Kelly Wenzel, Tideway’s Chief Marketing Officer, was named the 2008 Business Executive in a Computer Software and Services company with up to 2,500 employees by the Stevie Awards for Women......
March Managing Partner Cheryl Gale was quoted in the October 27th issue of PR Week:
Firms’ proposals must adjust to the times (subscription required for full article)
Meanwhile, Cheryl Gal......
