Tag Archives: blogging

The More Things Change, The More PR Stays The Same

I recently had the pleasure of taking part in a panel discussion at my alma mater, Bates College, on what it’s like to work in the communications industry.  This was the first such experie......

To Blog or Not to Blog? Join the Conversation!

It’s no secret that the social media scene has exploded over the last year or so and the blogosphere is no different.  It seems like every Tom, Dick, and Harry are blogging their thoughts to the......

Blog Training

Last week, in March Communications’ first ever “Training Tea,” I gave a presentation on blogging in an effort to inspire people to blog early and blog often!  I began by explaining the importanc......

Blogs and search engines

 We are often asked to explain to clients why they should start a blog.  The answer is pretty straightforward. Each blog post basically acts as a perfectly optimized new page on your website.  I......

The Art of Pitching Bloggers

Social media guru and New Marketing Labs President Chris Brogan recently wrote a blog post on various techniques for reaching out to bloggers.  For all of you PR and marketing folks, he has some......

Blogging Advice for Businesses

Blogger, B.L. Ochman shares with us seven reasons why your company should be blogging, and I thought she raised valid points from a PR prospective.  Each reason she lists is great advice for a P......

Blogging for Yourself and Your Agency

Many PR agencies run blogs for their clients, liaising with the client and capturing the client’s voice to try and avoid any transparency issues of course.  And in a day when social media and on......

Pitching to bloggers? Here’s how:

Blogs are a great way to convey a message in an informative, casual way—it’s no wonder why readers are following and seeking information from it. As more people turn to blogs, PR practitioners ......

Do you know the two most important words in blogging?

I didn’t know the two most important words to include in a post until I read Brian Clark’s post. I’m sure you all can guess what Brian shares with us? You guessed it—the two secret words to in......

Do You Speak Social?

As Meredith has rightly pointed out earlier this week, and I mentioned in a related article a few months ago,  social media comes down to thoughtful and genuine participation. And it seems that ......