Tag Archives: Advertising
As if drivers need another distraction on the road, enter digital billboards. A recent article in The New York Times describes these billboards as having the same glow as Times Square with the ......
In this day and age of the distracted consumer, I thought advertising was having to work harder and be more clever to engage customers.
Apparently not in McDonald’s case!
At least the PR ......
I recently had the pleasure of taking part in a panel discussion at my alma mater, Bates College, on what it’s like to work in the communications industry. This was the first such experie......
Following outrage by three groups representing Italian-Americans (Unico National, the Order of the Sons of Italy in America, and the National Italian-American Foundation), Domino’s and American ......
Sure, it’s starting to get cold outside, but it’s never too cold for ice cream. Being in the communications field (former advertising major), I’ve always admired the creativit......
Earlier this week, the Federal Trade Commission (FTC) updated guidelines around the use and disclosure of endorsements and testimonials in advertising. According to a release from the FTC, the ......
Last Thursday was our agency away day. Held in Framingham – to get out of Boston for a bit – the day consisted of team sports, brainstorming and great conversation.
We focused on t......
As I mentioned in an earlier post, Public Relations, a Look Ahead in New Media, Veronis Suhler expects advertising spending to drop 7.6% for 2009, and again in 2010, while public relations spen......
I love TV. Unlike most viewers, commercials are one of my favorite parts of the experience, especially food ads. I can’t tell you how many times I’ve seen a commercial for the fast......
With the rise of social media, there has been some discussion of how the PR industry will undoubtedly change. Will it subside as new media outlets become more easily accessible to the public? ......
