Category Archives: Eric Seymour
Mistakes get made when the pace of the day-to-day reaches uncomfortable speeds and today is no different than 10 years ago in terms of blow back. Case in point, I offer last week’s Computerworld......
Social channels (a.k.a. social media) have seemingly boundless benefits for companies. We get a lot of clients and prospects at March that ask if this is an appropriate communications channel fo......
This debate will never end and rightfully so. Clients are unique, PR campaigns should never be cookie cutter and new communications channels are popping up all the time. So how can PR be measure......
… and the writers at the NYT are trying to rekindle proper use for each. Great reading if you like words and even better if you’re saddened by William Saphire getting closer to putting down his ......
There’s lots of talk about PR effectiveness in today’s economy out there right now. This one from USA Today, this one from a guy named Mark from last year, another commentary here, and my person......
I wanted to follow up on a previous post re: the great value of forums for any company. Most company’s customers / prospects / partners and other targets are hitting the forums with proble......
Of all the considerations to think through entering the US market, how high is having a local office? We work with a lot of companies who want to establish themselves here and some rank this as ......
The latest shift in how we consume information – blogs, online pubs, Twitter, etc. – brings up an interesting question: is the rush for info coming at the expense of facts? Even the ......
A few years ago I overcame the frustration of sorting through all the junk Google Alerts, Yahoo Alerts and other search emails that are billed as making life easier by monitoring the web for me.......
Maybe words don’t matter anymore – best of breed, revolutionary, turnkey, next generation – surely if they meant anything, journalists wouldn’t cringe when they hear thes......
