Category Archives: Beth Brenner
Cision and The George Washington University (my alma mater) yesterday released the results of a survey, which measured print and online journalists’ use of and attitudes towards social med......
Interesting PRNewser blog post on research, conducted by Dan Zarrella, around the factors surrounding retweets. A social media marketing writer, Dan looked at how content can be optimized on Tw......
Earlier this week, the Federal Trade Commission (FTC) updated guidelines around the use and disclosure of endorsements and testimonials in advertising. According to a release from the FTC, the ......
Jenna Wortham from the New York Times yesterday posted on Particle (which bills itself as a company that builds massively small products for Web and mobile) and Robo.to. According to Wortham......
The March team has been moving away from the traditional press release template over the past couple of months–and rolling out a more streamlined, social media-friendly format. Recently, ......
Late last week, it was announced that Kim Kardashian will be executive producing a new reality TV show about the world of public relations. Set to run in 2010, the proposed series will show how......
Steve Rubel wrote this in a recent Advertising Age column. With all of the social networking sites and Web 2.0 tools out there, he offers readers a few interesting tips on effectively managing ......
Windows optimization software specialist (and March PR client) TuneUp has entered the blogosphere. Company leaders Tibor Schiemann and Christoph Laumann, among others, will be sharing tips and ......
This is the tag line of a new tool the March team is currently testing. iCyte is a software product enabling users to mark, copy, save and share any Web-based content. It allows you to add not......
Then CNN may have found your dream job! In partnership with CareerBuilder, it today published an interesting article on the top five jobs for Facebook addicts. Check out these clues to first c......
