From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

Crisis Comms: The Rise of Fake News

By |Jan 25 2017|Categories: PR|Tags: , , , , |

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. […]

#NRF17: Adapting to a Changing Retail Landscape

This past week, the March team, including Account Director Courtney Allen, attended the National Retail Federation’s (NRF) Big Show in […]

Jargon, Buzzwords & Acronyms: When Industry Shorthand Helps and Hurts

Every industry has its own set of jargon and buzzwords that, despite making perfect sense among peers in the field, […]

#CES2017: Top Trends, Tweets and Tips

March is at CES 2017! We’re kicking off the New Year by sending our very own Alex Jafarzadeh, Courtney Allen, […]

Catching Up with Client Coverage – October

For this month’s recap of client coverage, we’re showcasing three tech PR features from October that were secured as a result of team efforts for AcuityAds, Canonical and Marxent.

Media Firsts in the 2016 Presidential Election

By |Nov 7 2016|Categories: PR|Tags: , , , |

At Pub Club and PRSA Boston’s recent presidential election panel, local journalists shared their experiences covering the 2016 campaign, and how coverage this year has differed sharply from any previous elections.

Catching Up with Client Coverage – September

We’re showcasing three tech PR features from September that were secured as a result of team efforts for Cambridge Consultants and ArcTouch.

[Podcast] Cut the Complexity in Your PR Pitches

Boston Business Journal reporter Jessica Bartlett joins Hacks and Flacks this week for a discussion about media outreach and reporting.

How “Rules of Dating” Apply to Digital Strategy

Just like dating, in digital, we want to attract the right match; get to know the person without scaring them off. We want the right fit to come back to learn more about us, eventually pick us as their one and only from all the rest, and “engage us” by either subscribing to our newsletter or following us on social.