In Mobile, Some Brands Are Their Own Worst Enemy

Sometimes, to succeed, you need to learn how to get out of your own way.

That’s certainly the case for Starbucks […]

How Will the IoT Era Affect PR?

By |Apr 18 2017|Categories: PR|Tags: , , , , , |

The coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How will the IoT affect the PR industry?

[Podcast] Backed Facts vs Fake News

In this week's Hacks and Flacks, March VP Meredith L. Eaton and Content Manager Andrew Grzywacz break down the fake news phenomenon.

#MWC17: IoT on the Rise

By |Mar 27 2017|Categories: PR|Tags: , , , , , , |

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out.

Has the Wellness Wearables Bubble Popped?

Wearables fatigue is well-documented and growing. Yet, there is a consistent group of people who are tracking fanatics. What are wearable tech brands to do?

March Takes On Chicago Tech Madness

Though we are not named after the month of March, it’s hard to deny it has a special place in […]

[Podcast] There’s No Bad Time for Pop Tarts

Daquan Oliver, founder and executive director at WeThrive, shares a few lessons in social entrepreneurship and nonprofit marketing and communications.

Despite Widespread Consolidation, MarTech Continues to Flourish

Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a […]

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

The AWS Outage and the Growing Cloud Market

By |Mar 2 2017|Categories: PR|Tags: |

The recent Amazon Web Services outage showed the company's massive cloud reach. In her latest LinkedIn Pulse piece, March VP Juliana Allen offers a glimpse of the growing cloud market.