As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around…
Welcome, Brian
We’re also excited to welcome Brian DeMichele to the March PR team today!
Brian joins us from Matter Communications, where he worked on a number of tech accounts. Prior to Matter, Brian was a member of the EMC sales team.
It’s an…
Welcome, Brittany & Brooke
We’re excited to welcome Brittany Bosacker and Brooke Swilley to the March PR team as our summer interns!
Brittany will be a senior this fall at Boston University and recently returned back to Boston after spending the semester in London, interning for…
Is Social Media Killing the News Industry?
According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double to reach $29.1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most…
Addicted to Your Smartphone?
You know the kind – always checking in on Foursquare, posting pictures to Instagram, updating Facebook statuses, making purchases with the click of a finger. You might be this person, but if you’re not, I know you’re friends with him or her.…
Waking up in Today’s Social Media World
The other day, I heard March Communications’ managing partner Martin Jones ask, “What if you were to wake up from a 10-year coma, to hear people talking about ‘retweets,’ ’likes,’ iPods and iPads, and other ‘weird’ things of this decade?” Well, I’d…
6th Annual STARmazing Race
Last year, the March team joined forces with the Starlight Children’s Foundation of New England to help promote the 5th annual STARmazing Race, a scavenger hunt across Boston. We’re excited to announce our participation in this summer’s event, being held on Saturday, June…
Dissecting Today’s Top Social Media Tools [Infographic]
With so many different social media tools, it’s often difficult to determine which are best to use for specific campaigns or outreach strategies. Luckily, Zintro compiled a useful infographic (see below) detailing the demographics and benefits of four of today’s major social networks, including Facebook, Twitter,…
Facebook’s Latest Tool Has Mark Zuckerberg Talking
The ever-elusive Mark Zuckerberg is opening up to discuss Facebook’s latest tool. Beginning today, users in the U.S. and U.K. are able to add that they’re organ donors to their Timelines. If they are not an organ donor, they can find links…
Is Pepsi Paving a New Path in Social Media Marketing?
Earlier this morning AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media.
Unlike traditional social media efforts (it’s odd to…